Paul Boudreault is the founder and president of OPTIMAX Marketing inc. With over twenty five years of experience in major retail, Paul heads a team of dedicated professionals with varied skills in sales, marketing, product development, in-store service, packaging, merchandising and administration.

Douglas Archer is our senior account executive and VP sales. With over 30 years of retail experience, Doug is responsible for account strategy, market analysis, product development and major account management.

Carole Mador is our marketing manager and sales coordinator. With over twenty years of experience in project management, Carole interfaces with our retail partners for sku setups through the varied retail systems and web-portals. She also works with our manufacturers for product creation, scheduling, logistics and marketing & merchandising requirements for our retailers.

Maxine Boudreault is our inside sales representative and responsible for account management.